Sony Bravia KDF-37H1000 37-Inch 720p 3LCD Rear Projection HDTV | Low Price

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Low Price 3LCD Chips --- The 3LCD technology in the heart of Sony's BRAVIA¿ televisions supply a bright picture, with good detail and natural color. These three key benefits are immediately apparent when viewing a BRAVIA¿ TV. You should expect to determine a tremendously detailed picture with eye-popping colors. Sony uses three tiny LCD chips (0.73) with a combined resolution of over 2.76 million pixels. The light coming from a high output UHP lamp shines into a filtering system that splits the beam into red, green, and blue light streams. Each color goes through its very own LCD chip, which passes or blocks the light. The three beams are then instantaneously recombined and sent to the projection lens. BRAVIA Engine¿ EX System --- The BRAVIA Engine¿ EX video processing system came about as a result of Sony's expertise and long heritage in bringing cutting-edge picture quality to consumer televisions. It contains intelligent picture enhancement technology that reduces unwanted digital artifacts and delivers superb clarity and detail as well as vivid colors. Sony's own Digital Reality Creation Multi-function v1.0 (DRC-MFv1) processor replaces the original SD signal using its HD equivalent. The result of BRAVIA Engine EX processing? Picture quality has texture and detail, deep and vibrant colors, along with excellent depth and contrast.